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A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The Short type: Whether they’re producing the latest edition of an already-cool product or picking out the following huge part of technology, singles in Silicon Valley may lead fast-paced lives — meaning internet dating frequently becomes put-on the backburner. Since 2003, Linx Dating and its own Founder Amy Andersen currently handling the needs of these active, relationship-minded professionals with a curated, customized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is known for the juggernaut technology businesses and innovative start-ups, to such an extent that there is actually a popular Television program called after it. Silicon Valley can be recognized for the enthusiastic, hardworking, imaginative, and committed people who work at these firms — which lends really to an effective job although not always an effective dating life.

“these individuals are so concentrated along with their jobs that one time they awake and think ‘Oh my gosh, i have to find my match. How can I begin carrying out that?'” mentioned local matchmaker Amy Andersen. Linx Dating is actually the way they begin doing that.

Founded by Amy in 2003, Linx, for quick, is actually a curated matchmaking service for everyone active, high-profile single specialists in Silicon Valley and also the encompassing Bay region (together with world-wide) who haven’t had the capacity to obtain the relationship they desire. Now, the firm is recognized as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately informed you about the “aha time” that started all of it, the girl client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and private interactions she develops together with the folks she helps.

Connecting the space Between solitary guys in Silicon Valley & Single ladies in San Francisco

The motivation for Linx was available in 2000 while Amy had been involved in personal client services at a tech business in san francisco bay area but staying in Silicon Valley. Whether or not it was at work, through buddies, or perhaps on trips, Amy often found people who had been educated, successful, appealing, and well-rounded, nonetheless happened to be solitary and did not know why.

Knowing both places perfectly, Amy pinpointed the difficulty: there were more offered males in Silicon Valley than San Fran and much more readily available feamales in San Fran than Silicon Valley. And their family, pals, and professions being in their respective locations, making the 50-minute auto day at satisfy special someone was not the leader in their unique thoughts, Amy demonstrated.

“That was my personal ‘aha time’ where I imagined ‘let’s say I were to bridge this difference and produce these possibilities of these fantastic ladies in San Francisco that great males in Silicon Valley?'” she mentioned.

Amy subsequently spent the second 36 months performing just as much investigation as she could, using the woman business-oriented head to obtain a far better idea of industry and interest in this type of matchmaking company. In 2003, as soon as she had all the woman ducks in a row, she quit the lady job at Merrill Lynch, established the company, and do not looked straight back.

“Starting Linx is one of the recommended decisions of my entire life,” she mentioned. “assisting these introductions and helping as a conduit between both of these demographics has proven be effective very well over the last 12+ years that i have been carrying this out.”

Through the Application to Even the marriage, Amy is There Every Step

Amy takes a rather practical approach with her clients from starting to conclude, getting to know each individual individually, making use of their particular specific wants and requirements through the matchmaking, and supplying her qualified advice all in the process.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the standard of the customers. While other matchmaking agencies might take anyone who can be applied, Linx features a thorough referral-based vetting program which makes their clientele stand out from the rest. Every aspiring member must certanly be recommended by an old or existing member, a pal or contact of Amy’s, or the like.

Amy receives lots of referrals every single day and screens each prospect herself. And whether they’re 22 or 72, Asian or Latino, attorneys or writers and singers, Amy wants people who are intelligent, healthy, relationship-minded, accomplished, committed, and top interesting physical lives overall.

“Assuming that somebody is actually excited about their job, that’s what i am finding. Beyond that, i am interested in those who are well-rounded. Be it volunteering or cooking or whatever it is, i recently want to see they own a colorful, fascinating existence,” she mentioned. “When someone says to me ‘All i really do is work’, i am perhaps not likely to would you like to utilize them. Besides would they not need stability inside their lives, but for me which is additionally indicative that they lack time for a relationship.”

Following initial evaluating, Amy creates an one-on-one meet-and-greet, which she mentioned is the most important section of getting a client. This is when Amy gets to understand person, notice their unique individual story, and then determine the things theyare looking for in someone (and what they’re not trying to find).

Most of all, Amy is actually identifying if her organization could be the proper fit for each party. Whether some one isn’t really 100per cent over their particular ex or come into an arduous stage of their life, the woman instinct can tell if the timing is down.

“The meet-and-greet is a vital period for myself personally but way more regarding prospect attain a great browse of what Linx is focused on,” she said. “folks get the answers they are trying to find from the meet-and-greet, and that’s vital because anyone just who goes down that highway to become a client, I would like to verify they feel willing to accept this technique.”

In the event the meet-and-greet goes well, they are going to keep coming back for a follow-up meeting with Amy before you choose the account that’s ideal for all of them and having started about matchmaking. And while it appears as though an extended process, Amy said it’s necessary because she wishes every member to get pleased with Linx and the other way around.

Matchmaking That Combines your client’s desires & Amy’s Intuition

Besides screening every applicant, Amy is also the only person at Linx who will the matchmaking, outsourcing the woman concierge solutions to professionals like specialist closet stylists, makeup painters, and psychologists.

“this will be a rather small, boutique, market matchmaking business when compared with some businesses having big employees and limbs worldwide and so on, therefore Linx is ultra customized in that respect,” she said.

Her special matchmaking system integrates the granular metrics of exactly what the person wishes in a night out together (their unique preferred peak, get older, income, etc. in addition to their deal-breakers) and Amy’s all-natural skill and intuition for once you understand whenever a couple belong with each other.

“These days, regarding while I built a match, about 75per cent if it’s produced by abdomen, that impulse that says ‘Oh my personal goodness, In my opinion i may get on to something here,'” Amy stated.

Based on those aspects, Amy will likely then take-over, scouring her database of eligible singles until she finds the perfect match for each and every customer.

On the web Pre-Introductions Get Singles stoked up about Their Match

Once Amy has actually her ideal pairing, she’s going to email both people a “baby bio” of every some other, giving them a picture regarding the other’s individuality, hobbies, look, and obtaining them stoked up about exactly how great they’d be collectively.

“I want my personal consumers on side of their chairs, jaws toward floor, like ‘OMG this individual appears remarkable,'” she mentioned.

They’re going to after that can ask Amy questions relating to their particular match and take the time they have to choose for by themselves if they think it’s correct. During this time period, Amy also makes certain the clients don’t know one another, whether through work or personal circles and even previous internet dating adventures, thus all of us have a clean record.

“I’ve found there might be cross-pollination using my customers where they will have somehow have satisfied. I wish to abstain from a predicament in which they will have already came across or they have glanced at each and every other peoples using the internet pages so there ended up being reasons they made a decision to leave that opportunity,” she mentioned.

The time from Amy’s initial e-mail towards the pair agreeing to satisfy typically takes 72 many hours, at that time Amy will be sending them a one-page, custom bio with even more juicy details, including their unique basic brands. Amy said she excludes last labels before basic time for them to stay away from Googling both, stepping into their own minds, and destroying the magic.

Sufficient reason for Amy becoming traditional, she necessitates the man to call the woman (no texting or emailing!) within 5 times to set up a pleasant day in which the guy treats her.

Heading Beyond a Matchmaker to be a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she doesn’t just deliver all of them off from the basic time with a “Good luck!” She offers pre-date training that sets the woman customers relaxed and shows all of them simple tips to decrease their own hectic resides down (about for 1 night) She stated it is particularly important in Silicon Valley, in which everybody is actually working 24/7 and always have so many thoughts running right through their thoughts.

“I want you to forget about every little thing near you, every one of the distractions in life,” Amy stated. “I wanted one to carefully prepare for the day since these suits actually count. Plenty is riding on it mentally and economically, therefore I want visitors to focus on those essential details and remember how important those very first thoughts tend to be.”

“Amy has actually exceeded every expectation and that I would strongly recommend Linx. I’ve because fulfilled a great guy who i’d not need fulfilled normally. The audience is having circumstances slow and seeing precisely what the future holds.” — A Linx Affiliate

And because every user signs a two-year agreement (that may be frozen anytime when they meet special someone), Amy turns out to be equally used because they are contained in this quest and is also in a position to develop a relationship beyond an expert one. She even receives invitations and photos of babies who have been born from past users.

“that is mainly precisely why I do this — it is very enjoyable,” she mentioned. “much beyond my task of being a matchmaker, I’m a liaison, confidant, pal, and agent.”

Final Thoughts

Thanks to Amy’s devotion, ingenuity, and fascination with the woman consumers, Linx is actually taking good care of an under-served singles marketplace inside dating market, and she is only scratched the outer lining about what she will provide the Silicon Valley area and world. We’re undoubtedly eager for exactly what arrives next.

“I worked really hard to build outstanding reputation in this field, but I feel like We have so much more unearthing doing to get further varied and interesting consumers exactly who i will help,” she said.

For women who wish to join Linx Dating, just click here. For men contemplating signing up, click here. You’ll be able to follow Linx and Amy on Twitter: @linxdating.


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